TriplePoint PR News

Dec 08, 2008 | By Ryan Morgan Gamasutra Takes a Close Look at Software Piracy

Piracy continues to be one of the top concerns in the PC gaming industry, but steps to address the issue are being taken by a number of leaders within the gaming space. Leigh Alexander, in a two-part feature for Gamasutra, picked the brains of both the PC Gaming Alliance (PCGA) and the Entertainment Software Association (ESA) for insight into the way software piracy has affected and will continue to affect PC gaming.

The first half of the piece, found here, focuses primarily on the current piracy landscape, from online IP protection to anti-plagiarism education. The second half is chiefly concerned with countermeasures like DRM, about which Christian Svensson, PCGA member and senior director of strategic planning and research at Capcom, had this to say:

We don’t make money by making your lives difficult. If we didn’t feel it was absolutely, positively imperative that we have this for our business, we wouldn’t do it.

While the PCGA, ESA and many others are working towards finding an ideal solution, everyone wholeheartedly agrees on the challenges of the current situation. Maggie Greene of Kotaku sums it up quite nicely: “[PC gaming companies] don’t like DRM any more than you do.”

Of course, these companies and organizations won’t make much progress without the support of gamers. Articles like these help to impress upon consumers everywhere the negative impact they could potentially have on developers and publishers each time they’re tempted to find a torrent instead of buying a legitimate copy. Dedicated developers like 2DBoy deserve better than a 90% piracy rate in return for their years of hard work, else labors of love like World of Goo may become a thing of the past.

TriplePoint PR News

Dec 02, 2008 | By Quinn Wageman nycgameindustry.com Officially Launches to Facilitate Industry Growth in NYC

A new site launches to promote industry networking and growth in The Big Apple! Visit www.nycgameindustry.com

Check out the official announcement here:

www.verticalwire.com/releases/1102-nycgameindustry-com-officially-launches-to-facilitate-industry-growth-in-nyc

TriplePoint PR News

Nov 24, 2008 | By Chris Heintz PC Gamer Heralds Warhammer Online with Special Issue

Mythic’s new MMORPG, Warhammer Online: Age of Reckoning, has been a hit with critics and gamers alike. PC Gamer Magazine shares in the hype with an excellently put-together issue devoted entirely to WAR. TriplePoint was integral in securing this opportunity and helping PC Gamer create a great book.

TriplePoint PR News

Nov 19, 2008 | By Chris Schmidt A Man and His NXE Avatar

Me and my new Xbox Live Avatar, SteeveBrule, are combating other would-be Joystiq avatar look-a-like contestants in an all out battle for immortality and fame.

http://www.joystiq.com/2008/11/19/join-joystiqs-avatar-look-a-like-contest/

Take one look at the following picture, and you’ll know that we’ve already won.

TriplePoint PR News

Nov 13, 2008 | By samdalsimer TriplePoint NY In Position

TriplePoint NY has moved into a new office space in Manhattan’s Flatiron district. The new office is located just steps from Madison Square Park and the Flatiron building and is walking distance from Union Square, Midtown, and nearly every subway line.

The Flatiron, NYC

The Flatiron, NYC

Crain’s New York Business recently highlighted the area as one of the top neighborhoods for tech companies in NYC:

Want to rub elbows with an angel or a venture capitalist? Head down to the Shake Shack in Madison Square Park, which is the unofficial gathering place for players in the online and technology scene that has sprouted anew in midtown south.”

To read the full article, click here. See you at the Shake Shack!

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About

TriplePoint is the leading international agency serving the interactive entertainment industry. We have offices in San Francisco, New York and Los Angeles. Founded in 2002 as Kohnke Communications by Erica Kohnke Kain, the agency has grown to be the market leader in public relations, marketing, business development, and product consulting within the games and digital media market. TriplePoint is the partner for those committed to success within the growing interactive entertainment segment.

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